As the Chinese saying goes, a year's plan starts in spring. Every March, thousands of businessmen gather in the origin of lighting industry, making the spring a peak season for light purchasing. The 23rd China (Guzhen) International Lighting Fair (Spring) (“Guzhen Lighting Fair”) and Guzhen Lighting Manufacturing, Supply and Services Expo 2019 (Spring) will be grandly held from March 18 to 21, 2019. As the name card of Guzhen, this fair will serve as a bridge connecting hundreds of industrial chain brands with tens of thousands of global purchasers, bringing new opportunities for global merchants and even the whole industry.

The 23rd China (Guzhen) International Lighting Fair (Spring) will be held concurrently with the Guzhen Lighting Manufacturing Expo 2019 at Guzhen Convention & Exhibition Center, Zhongshan, China on March18-21, 2019. This fair will further enhance the exhibition content, service and exhibitor quality, continuously deepen the linkage mode between exhibition and store, focus on integrating the Internet and translation network, and build a solid bridge for the benign development of enterprises.

In the lighting industry, landscape tree lights are a cross-border product that combines landscape and decoration. It can be used not only in the field of outdoor landscape, but also in festivals and celebrations. We visited the single product champion of LED landscape tree lighting industry — Zhongshan Koyaa Optical Technology Co., Ltd. (hereafter referred to as “Koyaa”), to see how it dresses up the night of the city into a colorful world of light and shadow.

With the advent of the LED era, the traditional marketing channel strategy can no longer meet the needs of market development. Both enterprises and distributors are groping for channel strategies that can better meet the market demand.

The 23rd China (Guzhen) International Lighting Fair (Spring) will be held concurrently with the Guzhen Lighting Manufacturing, Supply & Services Expo 2019 at Guzhen Convention & Exhibition Center, Zhongshan, China on March18-21, 2019.